COMMERCIAL VEHICLE MANUFACTURER
Restructuring a Project for Successful Delivery
A commercial vehicle manufacturer introduced a digital asset management (DAM) platform to centralize marketing content and improve access to digital assets across teams.
INDUSTRY
Automotive
DURATION
6 months
CAPABILITIES
Project & Program Delivery
Project Recovery & Governance
Challenge
The implementation of a digital asset management platform had fallen behind schedule due to unclear responsibilities, ineffective delivery structures and misalignment across teams.
The challenge was to regain control of project delivery, establish clear ways of working and prepare the organization for a successful rollout.
Contribution
Restructured the project setup, clarifying responsibilities, delivery processes and ways of working to bring the implementation back on track.
Established clearer decision-making structures and agile delivery practices to improve coordination, accountability and progress across teams.
Developed training concepts and materials to support user readiness and adoption of the new platform.
Outcome
The project was successfully stabilized and the digital asset management platform was implemented.
Improved delivery structures and targeted user enablement supported a successful rollout, enabling significantly faster marketing campaign production and more efficient content operations.