COMMERCIAL VEHICLE MANUFACTURER
Marketing Content Operations Transformation
Project stabilization and delivery realignment enabled the implementation of a digital asset management solution, providing centralized access to marketing assets. A clear delivery approach ensured user adoption, supported by training concept and materials.
INDUSTRY
Commercial vehicles
DURATION
6 months
CAPABILITIES
Agile Project Leadership
Project Structuring
Transformation Enablement
Challenge
The implementation of a digital asset management solution was hindered by an ineffective project setup, unclear delivery structures, and misalignment across teams, impacting progress and adoption.
The challenge was to realign the project to enable structured delivery and ensure successful implementation and user adoption.
Solution Approach
The project setup and delivery approach were redefined to establish clear structures, delivery guidelines, and ways of working.
Teams were aligned around a common approach, supported by the introduction of project excellence standards and agile delivery practices.
Structured guidance and training were provided to enable the project team and support effective execution. User training content was defined to facilitate rollout and ensure adoption.
Result
The project was stabilized and brought back on track, resulting in a successful implementation of the digital asset management solution.
Improved delivery structures and targeted user enablement led to increased adoption and more consistent use of marketing assets across teams.